KRPI Radio Sells Aggregated User Data

Users of the KRPI Radio website now face updated rules governing how their data is handled. The station revised its Privacy Policy Statement to clarify that it may sell aggregated, non-personally identifiable information to third parties. This change means that while your name and address remain private, general data about your browsing habits, such as your browser type or demographic information, can be shared with business partners.

The policy supplements the station's general Terms of Service. By using the site, visitors agree to be bound by these terms. The station notes that it can change the policy at any time by posting revisions. Continued use of the site indicates agreement to these new conditions. Users who do not agree are advised to deregister and exit the site immediately.

KRPI Radio collects two distinct types of data. The first is personally identifiable information, which includes names, email addresses, postal codes, and income levels. The station states that it only collects this specific data when individuals voluntarily provide it, often to register for contests or access specific features. The second type is aggregated information, which is anonymous data collected through cookies. This includes details like the type of browser used and general usage patterns.

The new policy explicitly reserves the right for KRPI Radio, its business partners, and designated third parties to use, maintain, update, disclose, or sell this aggregated information. The station uses this data to assess usage patterns, identify repeat users, and tailor content to visitor preferences. If a user wins a contest, the station or its sponsors may publish the winner's name and city of residence.

The policy outlines how the station uses personal data, including improving site content, personalizing layouts, and notifying visitors of updates. It also allows the station to contact users about products and services in which they have expressed interest. In the event that KRPI Radio sells a substantial portion of its business assets, customer information may be transferred to the purchaser. The new owner would inherit the confidentiality obligations detailed in the policy.

Third-party advertising companies serve ads on the site using the aggregated data. The station states that it will not attempt to link this anonymous traffic data to the individual visitor. Users can opt out of receiving promotional emails by adjusting preferences on the site. If users reject cookies, the functionality of the site may be severely limited, potentially preventing access to many of its features.

The station stores personal information on secured servers behind a firewall at a data center. Access to this data is strictly controlled and limited to individuals specifically involved in analysis and other functions. These employees have received training on the station's privacy policies. The policy encourages parents to participate in their children's online activities and notes that the station adheres to the Children’s Online Privacy Protection Act.

KRPI Radio will not knowingly collect personally identifiable information from children under the age of 13 without prior verifiable consent from a parent or guardian. The station works with third parties to fulfill orders, process credit card payments, and provide customer service. It discloses personally identifiable information to these partners only to the extent necessary to provide specific services. Users can contact the station with questions about how their personal information is used.