Taiwan and South Korea Ink Deal to Boost Musical Theater Trade

The Taiwan Creative Content Agency (TAICCA) and the Korean Association of Musical Producers (KAMP) signed a memorandum of understanding on Monday in Taipei. The agreement formalizes a framework for joint production of musicals and industry exchange between the two markets. The signing took place at the Taiwan Creative Content Fest, an event organized by TAICCA with support from Taiwan’s Ministry of Culture.

The core of the deal focuses on connecting creators, performers, and production companies across borders. The organizations intend to help musicals from both Taiwan and South Korea reach audiences beyond their domestic theaters. This structural shift aims to move the industry from isolated national markets to a more integrated regional platform.

Erica Wang, chief executive of TAICCA, stated that the partnership allows for shared expertise and the creation of new stories. She identified mutual benefit as the primary objective, linking the development of new work with the exchange of professional knowledge. This approach seeks to reduce the friction typically found in international co-productions by establishing direct professional channels.

Han Seung-won, president of KAMP, described the signing as a key step for cooperation between the two industries. He noted that stronger ties could expand the overall market size and generate new business opportunities. Choi Seok-cheol, representative director of the Gimhae Cultural and Tourism Foundation, witnessed the ceremony.

This memorandum builds on the KonTact Taiwan-Korea Musical Co-Development Program, which launched earlier in 2026. South Korea serves as the main partner market for that existing initiative. The new agreement provides a formal foundation for the work already underway under that program, ensuring continued institutional support for joint projects.

TAICCA views the KonTact program and the new agreement as complementary tools to strengthen professional connections. The agency aims to help the local industry identify international partners and advance joint projects at a faster pace. These efforts are part of a strategy to position Taiwan and South Korea as central hubs for musical theater growth in Asia.