Mes°: Lawrence's new hair line debuts with $10 bundle discount

Jennifer Lawrence's new hair care brand, Mes°, launched this week with a limited-time discount of $10 on its full debut collection. The brand introduced three products on Tuesday: the Multitask Repair Mask, the Off-Duty Restyling Serum, and the Good Roots Volume Mist. Customers can purchase the entire line together in the Low Maintenance° Edit bundle for the reduced price.

Lawrence collaborated with Jasmina Aganovic to develop the product formulas. Aganovic is an MIT-trained chemical and biological engineer and the founder of Arcaea, a biotech beauty company. She also founded the fragrance brand Future Society. The partnership focuses on creating products that address common hair concerns while keeping daily routines simple.

The line targets consumers who want to maintain their hairstyle without a multi-step process. The products are designed to repair damage, add volume, and extend the life of a style. The brand states that day-four hair should look as good as it did on the first day after washing.

The Multitask Repair Mask applies to dry hair, allowing users to add moisture and shine without waiting for a wash day. The product has a silky, gel texture that creates a glossy, wet-look finish. According to the brand, leaving the mask on for just five minutes provides a repair boost. It contains squalane and coconut oil, ingredients that strengthen hair and repair damage without weighing it down.

The Off-Duty Restyling Serum is intended for use days after a blowout. It tames frizz and flyaways while adding shine. The formula protects hair against heat up to 450 degrees Fahrenheit. The brand describes the serum as lightweight, so it does not weigh down fine hair. Users apply one to two drops to the midlengths of damp hair or use it as a finishing treatment after blow-drying.

The Good Roots Volume Mist addresses flat and oily hair. The brand claims the mist reduces scalp oiliness to prevent limpness without drying out the scalp. It balances excess oil rather than stripping it away. The product can replace dry shampoo for some users. The brand recommends applying the mist before blow-drying or while hair air dries.

Lawrence joined a growing list of celebrities with their own beauty brands. Her entry emphasizes a low-maintenance approach, contrasting with lines that require complex routines. The debut collection offers a three-step process for consumers who want to try the full range of Mes° products.

The $10 discount on the bundle applies to a limited time. The offer allows customers to sample the entire debut line at a reduced cost. Each of the three products is also available for individual purchase. The brand positions the collection as a solution for those who want to extend the wear of their hairstyle between washes.