La Birra Bar: Coral Gables Adds Latest Argentine Burger Stop
The 25-year-old family business from Buenos Aires now operates six locations in South Florida and plans a Madison Avenue opening in New York City in summer 2027.
By Samuel Hayes ·
La Birra Bar opened at 219 Miracle Mile in Coral Gables, marking the latest expansion for the Argentine burger brand. The restaurant joins five other locations in South Florida, including sites in North Miami Beach, Wynwood, Fort Lauderdale, Weston, and Doral. The new addition brings the company’s total U.S. footprint to six restaurants.
The business traces its roots to the Boedo neighborhood of Buenos Aires, where it began operations in 2001. What started as a local neighborhood eatery has evolved into a multinational chain with operations in four countries. The company is currently celebrating its 25th anniversary while preparing for further growth.
Vicente Cordero, a partner and co-owner, joined the leadership team during the brand’s early international development phase. Cordero, who is from Chile and holds a background in business management, helped establish the operational systems that manage quality across all locations. He oversees the daily coordination of food production and staff training to ensure consistency.
The company entered the United States in 2021 with its first restaurant in North Miami Beach. The ownership group chose Miami as a strategic entry point due to its cultural ties to Latin America. Cordero described the city as an organic stepping stone for the brand’s American expansion.
The market responded positively to the new concept. Within months of opening, the brand won the People’s Choice Award at the 2022 South Beach Wine & Food Festival’s Burger Bash. The company secured the same award again in 2025 and 2026. In 2025, it also received a Best Side Dish recognition.
The Crispy Dubai, a signature item on the menu, won the 2026 Burger Bash People’s Choice Award. That same burger was named the overall winner of the inaugural Dubai Burger Championship earlier in 2026. The menu features approximately 16 burger recipes, ranging from classic combinations to specialized creations.
Cordero emphasized that the core product remains unchanged despite the geographic expansion. The company uses Argentine beef for its South Florida restaurants and processes food through a local production facility in Miami. Ingredients are delivered to the restaurants daily to maintain freshness. The brand also maintains a proprietary mayonnaise recipe that serves as a key component of its dishes.
The Coral Gables location is designed to integrate with the walkable Miracle Mile district, which combines shopping, dining, and community life. Cordero noted that while each neighborhood has a distinct personality, the fundamental standards of the brand remain constant. The goal is for the restaurant to become a staple for both local residents and visitors.
The company’s next major milestone is a planned opening on Madison Avenue in New York City. Cordero stated that the New York restaurant is scheduled to open in summer 2027. This expansion will introduce the brand to a highly competitive market while continuing the company’s strategy of building local teams and protecting its product identity.
